Udita, an alumni of NIFT, began her fashion journey with Madura Fashion & Lifestyle, Aditya Birla Group, where she mastered retail strategies. Seeking to enhance her skills, she pursued Marketing and Finance at Harvard University. As the Founder of trueBrowns, an urban ethnic lifestyle brand, Udita transformed the industry with inclusive sizing and expanded into jewellery and menswear. The size-inclusive brand was launched with an initial capital of Rs. 20 lakh, sourced from Udita’s personal savings and now garners approximately 20 per cent – 22 per cent of its sales from extreme sizes. Presently, the brand generates 75 per cent of its revenue from its website, with the remaining 25 percent derived from various marketplaces.
2 Must-Watch Movies
The Pursuit of Happiness: A powerful story of resilience and determination that inspires me to persevere in the face of challenges
Into the Wild: A gripping true story of a young man who escapes into nature in the pursuit of solitude and self-discovery
Must-Read Book
Steve Jobs by Walter Isaacson: This biography offers valuable insights into the life and vision of a visionary leader, inspiring me to innovate and pursue excellence in my own endeavours.
Daily Routine
I start my day with meditation and yoga to centre myself and set a positive tone for the day ahead. After that, I dive into my work at trueBrowns where I’m constantly inspired by our mission to empower women through fashion. In the evenings, I make time for activities like Kathak dance.
Passion and Hobbies
I am deeply passionate about art, spirituality and empowering women. Outside of work, I indulge in activities like Kathak dance, which allows me to express myself creatively. I also enjoy immersing myself in literature, finding inspiration in the wisdom of books. Nature is my sanctuary and I love exploring its beauty through travel and exploration.
Define Success
Success, to me, is about making a positive impact on the world, nurturing meaningful relationships and continuously striving to grow and evolve as a person.
Role Models
Steve Jobs is my role model and has had a huge impact on my entrepreneurial journey.
Favourite Cuisine
Comforting south Indian dishes like sambar idli or a staple like dal chawal and fresh, seasonal fruits resonate with my love for wholesome and balanced nutrition.
One Superpower I Wish I Had
If I could choose one superpower, it would be the ability to spread love and compassion unconditionally. Imagine the transformative impact we could have on the world if every interaction was infused with empathy, kindness and understanding.
Thoughts on AI
I believe that AI has the potential to revolutionise various aspects of our lives, from enhancing efficiency and productivity to driving innovation in diverse fields. However, it’s essential to approach its development and integration with caution, ensuring that ethical considerations and human values remain at the forefront.
Advice to Young Professionals
Stay true to yourself, embrace failure as a stepping stone to growth and never stop learning. Cultivate a strong sense of purpose, surround yourself with mentors and peers who inspire you and prioritise work-life balance to sustain long-term success andwell-being.
Thoughts on Work-Life Balance
Work-life balance is essential for holistic well-being and sustainable success. It’s about prioritising self-care, setting boundaries and making time for activities that nourish the mind, body and soul.
