Zales has partnered with select players during the US Open to introduce an exclusive collection. Throughout the tournament, Zales will have a strong presence, with its logo prominently displayed on players’ uniforms, including a special player patch. The brand is also launching a dynamic hospitality program and a focused influencer campaign across digital platforms.
In conjunction with the US Open, Zales is debuting an exclusive capsule collection in collaboration with Prince, the global racquet sports and lifestyle brand, featuring must-have accessories.
“We’ve thoroughly enjoyed bringing this collection to life alongside the Prince team,” said Angela Kennedy, vice president of product innovation at Zales. “In crafting this limited-edition collection, we worked closely with Prince to blend elements from both brands, allowing fans to celebrate their passion for tennis and express their style in a unique and exciting way.”
The collection includes 14 custom-designed pieces made of sterling silver, yellow gold, and white gold, all adorned with diamond accents. It features tennis necklaces and bracelets, available in both natural and lab-created diamonds, with total weights ranging from 2 ¼ carats to 4 ¼ carats. Each piece is distinguished by the iconic Prince ‘P’ detail and a tennis ball clasp, merging Zales’ fine craftsmanship with the essence of the sport. The collection also offers necklaces featuring a tennis ball or racket, and a tennis racket bracelet, all designed in sterling silver and yellow gold.
