India based ethnic-wear brand Bibahas joined hands with AstraFit, a global business solution company that offers visual fitting rooms worldwide, to introduce a virtual dressing room on its website.
Notably, finding the right fit and size of apparel online can be quite difficult. With this collaboration, Bibahas brought the next-generation solution for fit, size and personalization in the country. Unlike size calculators that are only based on fit and size approximations, AstraFit comes up with a precise 2D body model of the customer virtually, so they know not only the right size but also the correct length of the clothing.
“AstraFit users at Bibatripled Biba’s conversion rate, boosting revenue by 5 per cent within the first two months of integration. Time spent on the website and pages viewed per visit increased by 266 per cent and 136 per cent respectively.” – Nikita Dobrynin, CEO & Co-founder, AstraFit
She further added that apart from offering suggestions on sizes and fits, the platform also provides information regarding the elasticity of the fabric and information about how a particular item will feel on a particular customer.
“AstraFit creates a virtual you, with your clothing size and fit information tailored to perfection. We are thrilled to be the first Indian fashion brand to integrate this virtual dressing room on our e-commerce marketplace.” – Gaurav Kumar Gupta, Product Manager, Biba
