The platform now provides access to more than 10,000 brands and 40 lakh SKUs, along with GST-compliant invoicing, quality verification and delivery support.
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Among the four seasonal lines is the ‘Vintage Seamless’ collection, developed with seamless knitting technology and a wash process that delivers a lived-in, vintage aesthetic.
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Manufacturing
Global fibre output grows 6.5% in 2024, with synthetics widening lead: Textile Exchange
In 2024, the volume of fibre produced worldwide rose by 6.5% to 132 million tonnes. Synthetic fibres accounted for 69% of this total, up nine points on the 2020 level, with polyester alone accounting for 59%.
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The collaboration will see the company showcase its full product portfolio, including brands such as VIP, Frenchie, Frenchie X and the Yuva Series, to a wider consumer base.
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Executives stated that several malls and merchants, such as DLF Retail, Tata Cliq, Fabindia, and Croma, have thrown open the red carpet for customers and are overstocking in a number of categories ahead of Monday's GST debut.
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Just as e-commerce businesses are preparing for their busiest time of the year, the GST rationalisation went into effect, promising significant savings for consumers and an extra boost for platforms already bracing for record demand.
