Under the partnership, Footasylum will leverage Apparel Group’s extensive regional retail network, technology platforms and established customer base to build its presence in the market.
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The initiative follows similar steps by rivals, including Swedish retailer H&M, which earlier this year said it had created AI-generated replicas of models for marketing purposes.
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The expansion will be executed through Lululemon’s newly introduced franchise partnership model and will include market entries into Greece, Austria, Poland, Hungary and Romania, in addition to a previously announced launch in India.
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Puma said the financing is intended to lower utilisation of its current US $ 1.41 billion revolving credit facility while enhancing overall financial flexibility as it works towards finalising a longer-term funding structure.
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The group posted net sales of approximately US $ 1.36 billion, up 5.8% year on year from the same period in 2024.
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The IBFB welcomed Bangladesh Bank’s circular, which introduced relief measures for businesses facing financial stress. Under the circular, companies seeking to reschedule their loans are required to submit applications by 31st December 2025.
