The company became the first D2C fashion startup in India to cross Rs. 100 crore (US $ 10.99 million) in revenue and today ships more than 20,000 products per day, according to Prabhkiran.
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Since inception, the brand states that it has served more than one million customers across India and has recorded strong repeat purchase rates.
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The arrests followed intelligence inputs and a subsequent investigation, which indicated that the suspects had allegedly used forged Aadhaar cards to conceal their identities and secure employment in the Tirupur garment industry.
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Industry sources have said that Tamil Nadu’s textile sector is finding it increasingly difficult to remain cost-competitive compared with other States.
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Retail Tech
Retail Productivity Gains Strongest When Technology Supports Employee Judgement, Says Study
The study examines how retailers’ strategic choices, shaped by their social and technological contexts, determine their human resource strategies and, in turn, their technology adoption decisions.
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The platform can generate custom requested designs instantly, enabling weavers to concentrate on craftsmanship rather than navigating complex pattern calculations.






