In a groundbreaking move that seamlessly fuses fashion and the metaverse, Dennison, the renowned Indian workwear apparel company, has partnered with Trace Network Labs and is poised to debut its brand store in the PARIZ Metaverse on 28th August 2023. This partnership represents a significant stride in bridging the gap between the digital and physical realms, harnessing the potential of gaming, Web3, and AI to offer an immersive shopping experience.
Dennison, known for its commitment to high-quality, affordable, sustainable, and low-maintenance ready-to-wear fashion, has always been at the forefront of innovation. The brand’s primary sales and distribution channel has been e-commerce with no physical stores, allowing them to quickly become a beloved workwear brand among millennials.
With a vision to reach an even larger and global audience, Dennison has chosen the PARIZ Metaverse, which represents a new era of online commerce, merging Web 3.0, 3D, AR/VR, and eCommerce to create an unparalleled online shopping ecosystem. Notably, other fashion brands like Aditya Birla’s Styleup, Madame, and Zivame have already embraced the metaverse by opening their retail megastores in PARIZ.
Ashwini Seth, Co-Founder and CEO of Dennison, expressed his enthusiasm about this partnership, stating, “We believe this collaboration will redefine the future of the fashion industry by seamlessly merging the physical and digital realms.”
Lokesh Rao, Co-Founder & CEO of Trace Network Labs, also remarked, “Our goal is to create a metaverse shopping experience that is immersive, accessible, and sustainable. Dennison’s entry into PARIZ is a significant step toward realising this vision.”
Dennison’s launch in the PARIZ Metaverse brings a host of exciting offerings, including Rs. 500 discount coupons, Gaming Nights rewards, ‘Borderless Fashion,’ virtual events, eco-friendly digital wear, NFT collections, AR dressing rooms, and blockchain-based fashion ownership, among others, as part of its embrace of this revolutionary platform.