Culture Circle, a luxury fashion marketplace, has teamed with CheckCheck, a global leader in authentication, to launch an industry-first dual authentication system in India. This action strengthens Culture Circle’s platform for luxury and sneaker fashion, which provides clients with the lowest pricing, authenticity guarantees, and the chance to compare prices from thousands of certified merchants.
By using CheckCheck’s well-known experience, Culture Circle improves its AI-powered verification procedure. In order to guarantee that customers receive products that have been 100 per cent confirmed, every purchase will now include a certificate of authenticity. To further increase transaction security, all KYC-verified merchants on the marketplace must now validate their products through CheckCheck prior to listing as part of this program.
The platform is providing an additional degree of protection for users with CheckCheck, according to Culture Circle co-founder Devansh Jain Nawal. He continued by saying that this partnership is a game-changer—giving luxury shoppers and sneakerheads the confidence they deserve.
According to Perry Nguyen, CEO of CheckCheck, the company’s mission has always been to enable communities to buy and sell with trust. Culture Circle’s dedication to openness and trust is a wonderful fit with this goal. The brand is raising the standard for sneaker and luxury resale in India and providing customers with the peace of mind they deserve by fusing their cutting-edge marketplace with their expertise in authentication, adds Nguyen.
Beyond merely security, this partnership increases the user experience by giving authentication certificates as a premium, shareable commodity.
