The Central Cottage Industries Corporation of India Ltd (CCIC) established a partnership with Open Network for Digital Commerce (ONDC) to offer handicraft and handloom products to the online consumer base.
To mark the event of this collaboration, CCIC and ONDC organized ‘Mega Sale’ promotional campaign from 8th-23rd July at Jawahar Vyapar Bhawan in New Delhi.
The campaign will provide a 30 per cent discount on handicraft and handloom products as a debut to promote Indian traditional art, craft, and craft persons.
The inauguration of Mega Sale and launching CCIC on ONDC was done by Rachna Shah, Secretary, Ministry of Textiles in the presence of Ajay Gupta, Joint Secretary, Ministry of Textiles and MD CCIC, T. Koshy, MD and CEO, ONDC, and other senior officials.
The aim of this collaboration is for CCIC to expand its online retail by offering a wide range of handicrafts and handloom products to customers using the ONDC network
With the onboarding of CCIC on ONDC, artisans and weavers are expected to experience a phenomenal boost in their product sales.
