Boohoo, an online retailer of fast fashion, has unveiled a novel idea that would let many designers run their own carefully chosen shop by utilising the power of social media exposure.
Thousands of social media content makers will incorporate their own shopping experiences into Boohoo’s website through “The Boohoo Collective.”
Participants may utilise their page to display their shoppable Instagram and TikTok content and curate their favourite products. They can also access a dashboard that shows performance metrics like traffic and conversion rate.
In addition to earnable gifts, early access to campaign debuts, and the potential to go on exclusive influencer trips, participants can earn commissions by sharing discount codes.
Boohoo intends to “accelerate the value of social traffic” to its website by “connecting content from social with Boogoo products and creating a personalised customer journey” via the technology, which was created by social commerce firm LoudCrowd.