Gokyo, a dynamic homegrown brand, stands as a pioneering force in trekking and outdoor performance apparel in India. Founded by Venkatesh Maheshwari, the brand seamlessly blends his profound passion for mountaineering with three decades of expertise in the apparel industry. Recognising a void in the Indian market for premium-quality outdoor clothing, Venkatesh and his team draw inspiration from the world’s best outdoor brands, infusing international style with performance fabrics tailored for discerning outdoor enthusiasts who seek both quality and style.
“Gokyo emerged from our Himalayan explorations, where a personal need for quality outdoor clothing led to the vision of creating a brand to fill this gap. The confluence of passion for adventure and industry knowledge birthed Gokyo,” Venkatesh Maheshwari, Co-founder of Gokyo, told Apparel Resources.
Gokyo focuses on apparel and accessories, with its product spectrum catering comprehensively to outdoor enthusiasts. The brand offers a diverse range from trekking pants to winter jackets and accessories such as socks and backpacks.
“We aim to strike a balance, providing premium quality at varying price points to accommodate different budgets,” Venkatesh highlighted. He further explained, “Gokyo positions itself as a premier outdoor clothing brand, offering the same product line as premium international brands at the prices of more affordable local options. This positioning communicates value, quality and accessibility to our discerning customers.”
With trekking pants ranging from Rs. 999 to Rs. 3999 and accessories starting at Rs. 299, the brand’s pricing strategy ensures accessibility. The brand adopts a product-based approach, organising offerings into three series namely – Sherpa, Alpine and Explorer. Regular updates every three months infuse new colours and fabric innovations into the range – an approach that ensures their collections are always fresh and appealing.
Gokyo sets itself apart by emphasising compactness, lightweight design, quick-dry capabilities, easy maintenance, odour-free clothing and a vibrant colour palette. The brand seamlessly combines expertise in both apparel and trekking, achieving a distinctive synergy that merges style with functionality.
The brand targets individuals aged 25 and above, ships globally and operates a flagship store in Mumbai, with aspirations for franchise expansion. Employing a lean store inventory model featuring thrice-weekly replenishment, Gokyo is currently available online on www.gokyo.in and Amazon – a strategic approach that ensures prompt availability and broad accessibility.
Its production facilities are strategically situated in proximity to Mumbai, NCR and Daman, in collaboration with state-of-the-art factories that align with the brand’s high standards. This strategic geographical spread ensures optimal efficiency and provides convenient access to specialised manufacturing facilities.
Gokyo’s ambitious vision includes achieving 100 franchise express outlets within the next three years, positioning it as a one-stop destination for outdoor enthusiasts. This expansion is in line with its mission to become a widely recognised name in outdoor retail.