AlphaBake, a pioneer in generative AI for fashion, has unveiled India’s first-ever scalable virtual try-on solution for a wide range of online clothing brands. Integrating progressive GenAI models with its proprietary AI workflows, AlphaBake offers an extremely intuitive and realistic try-on experience. Customers can easily upload their personal photos and right away visualise how clothes would appear on them under a variety of real-life lighting environments, including indoors, outdoors, throughout the day, or at night.
The AI-driven solution has been commercially rolled out with brands like Jade Blue, Prashanti Sarees and Maatshi. Initial results emphasise noteworthy impact, around 40 per cent of virtual try-ons are shared on social media platforms, and 15 per cent led directly to cart additions. This sophisticated technology boosts brand revenue, cuts customer acquisition costs, and augments brand visibility at the top of the sales funnel.
“Virtual try-ons are redefining the way consumers engage with online shopping,” said Krishna Sumanth, CEO & Founder of AlphaBake. “It’s a real blend of digital innovation with real-world experience. Our main goal is to enable a trillion virtual try-on experiences internationally within the next three years,” added Krishna.
Anand Krishnamoorthy, Prashanti Sarees CEO, welcomed the software as a “game-changer,” praising its realism and seamless interface.
