3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, has launched much-awaited omnichannel fashion personalisation and engagement platform – YourFit 2.0.
The solution is designed to help fashion brands and retailers fight massive increases in return rates – detrimental to the bottom line and the sustainability efforts driven by a digital generation.
The new B2B SaaS product is said to change the game for both brands and consumers by fully recreating the fitting room experience online.
YourFit 2.0 offers a combination of an engaging photorealistic virtual try-on with instant feedback on what size would fit best, powered by its patented core technology that accurately captures and instantly processes customers’ body data.
It introduces a new personalised recommendation engine that lets the customers virtually try on AI-picked items based on the shopper’s body shape and measurements, fit preference, inventory and best-sellers, simplifying the online shopping experience and replicating the sales associate.
Additionally, YourFit 2.0’s new social sharing feature encourages shoppers to share their try-on with a single tap, promoting brand re-engagement and bringing new shoppers back to the brand’s website as a form of customer acquisition.
Furthermore, the platform powers a streamlined and contactless in-store experience using advanced NFC and RFID technology to ‘tap-to-virtual fit’, or it can also be used with QR codes to ‘scan-to-virtual fit’, enabling consumers to have the same brand experience regardless of where they are choosing to purchase.
The solution can also bind the store location to the brand’s YourFit 2.0 merchant account so that when shoppers are in stores, the solution enables proximity-based notifications and marketing.
“We have spent the last year listening to feedback from brands, retailers and thousands of consumers to re-envision what a virtual fit experience should look like to meet the demands of modern digital consumers. Everyone is frustrated with fit, both from the brand perspective and also from the consumer. Returns are simply a huge hassle and shoppers want a better way to see and find the clothes that fit them best. The new YourFit 2.0 assists disruptive brands in overcoming this challenge, providing them with the digital means to support consumers on their shopping journey no matter where they are, while encouraging greater sustainability and inclusivity,” commented Vadim Rogovskiy, CEO of 3DLOOK.
As per 3DLOOK, the fashion brands can now launch YourFit 2.0 functionality in under a week instead of months, compared to other solutions on the market that require as much as six months.
The new integration is currently available for Shopify and Shopify Plus, with more e-commerce platforms in the roadmap, as informed by the company. For all platforms, YourFit 2.0 comes with API and SDK packages optimised for both web and native IOS and Android.
“In our collective forty years in the fashion industry, we have experienced firsthand the challenge of matching customers with their right size. With sustainability and inclusivity at the core of Date of Birth, a digital marketplace where customers discover and shop sustainable, inclusive and local apparel brands, it’s essential that everyone can easily find their right size and fit. Our partnership with 3DLOOK helps our customers find their fit in seconds, and provides an experience that reduces returns and the steep environmental cost that comes with it,” mentioned Wes McCaw & Noah Treshnell, Co-founders of Date of Birth, one of the first companies to roll out YourFit 2.0.
According to the company, the customers, using 3DLOOK’s solutions, have seen overall decreases in return rates by 30 per cent year-over-year combined with four times growth in e-commerce conversions and 30 per cent increase in AOV (average order value).
