SvaKatha is using data science and machine learning algorithms to help the brands understand their consumers and accordingly plan their merchandise and production plan. This will help them promote the product much preferred by the consumers

Initially the retailers had no technology to prevent shoplifting which impacted their profit margin severally. With a little advancement in technology, the retailers installed video cameras in their stores in order to keep an eye on the cus

Improving in-store experience has always been an important aspect of consideration for the retailers and with Covid-19 impacting the consumer shopping behaviour, it has taken no halt. Bricks-and-mortar retailers today are using technologies

Here’s all about the latest trend of live video shopping and how it is making its way into the future of fashion retail…

A virtual showroom, unbounded by the physics of the real world, would have the full potential to bring out a brand’s DNA and establish a more powerful connection with its customers.

As the fashion industry is now bound by international travel restriction, virtual showrooms are helping manufacturers connect with retail buyers in a digitised environment.

Let’s take a look at some latest next generation technologies that are transforming the face of fashion retail…

How marketing automation can help deliver the right message to the right audience across channels…

Below are few tech innovations that are answers to the changing needs of fashion retail and are helping retailers to stay relevant while preparing for the future world.