Global leader in providing garment finishing technology, VEIT Group announced its 60th anniversary, with the second and third generation of the Veit family running the business jointly, which was started by Reinhardt Veit in 1956.
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Reinhardt Veit, when started the company, had set new technological standards by two of his innovations – first the ‘cold ironing technology’, which turned the formerly stationary units into flexible, stand-alone ironing tables with independent motors. Powerful suction made built-in heating units redundant and helped in reducing energy consumption significantly, even then. Another novelty was the ‘suction and blowing technology’ launched in 1969. The use of an air cushion finally allowed ironing garments without any marks from seams and interlinings.
Later in 1990, complete responsibility of the organization was handed over to Günter Veit, Reinhardt’s son. He then expedited international growth with subsidiaries in the USA (1981), France (1990), Romania (1997) and the UK (1999). Also, ever since 1994, VEIT has been increasingly committed to the Asian market with offices in China, India, Vietnam, Indonesia and Bangladesh. Christopher Veit, who represents the third generation of the family, joined the company’s top management last year.
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Upbeat about increasing company’s foothold in the market, both the directors, Christopher and Günter aim to expand their business facilities in Germany. “We are delighted to be able to celebrate our company’s 60th anniversary this year and are thankful for the past. At the same time, we are looking ahead to the future with a spirit of confidence and motivation,” expressed Christopher
