Soorty Enterprises Pvt. Ltd. – one of the largest vertical integrated textile and garment groups in Pakistan – has collaborated with traceability solution provider Haelixa to trace its denim supply chain and make it more transparent.
Haelixa’s DNA marker allows tracing from fibre – virgin or recycled – to finished garment. The company has developed a unique DNA marker to identify Soorty’s recycled cotton.
According to Haelixa, the marker is solved in liquid and then applied to textile waste before mechanical recycling takes place in the Soorty’s spinning mill in Pakistan.
Spot checks are done with the intermediate products as well as tests with the final garment to prove that the product indeed contains the recycled cotton. The test is based on highly scalable PCR technology that is claimed to be 100 per cent reliable and has forensic validity.
Haelixa will also offer Soorty’s clients the use of its label ‘Marked & Traced by Haelixa’ for garments. Doing so, Soorty’s clients can inform the end consumer about their supply chain transparency efforts using a solid technological traceability solution.
The label can be complemented with a QR code linking to a dedicate landing page, where the brands can bring their product story to life and enable customers to access supply chain and product verification data.
Mansoor Bilal, Vice President, Marketing Research and Innovation, Soorty, commented, “With the emerging concerns for environment, Soorty as a responsible stakeholder of society has pledged to make its manufacturing process more sustainable, transparent and traceable. After taking variables and standards into consideration, we are pleased to announce that we have collaborated with Haelixa, the pioneer of sustainability solution. Haelixa will help us attain the goal of traceability via DNA marker, which is a novel technology to trace the roots of finished goods. Irrefutably, Haelixa and Soorty’s partnership will prove to be successful in the journey of sustainability.”
Michela Puddu, Co-founder and CEO of Haelixa, stated, “With recycling becoming a major trend, there is also an alarming number of unsubstantiated claims related to the use of recycled fibre in garments. To differentiate and re-build consumer trust more and more manufacturers and brands use markers to be able to authenticate recycled fibres in the final garment.”
