Lectra announces Lectra Fashion PLM V3; brings together fashion and textile designing

Building on a history of innovation, Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials – textiles, leather, industrial fabrics, and composite materials – has released Lectra Fashion PLM V3, giving fashion companies complete control over collection development to facilitate long-term growth. The components of the new Fashion PLM version are designed in such a manner that it caters to all the stages from the concept to the finished product. The new software will also give companies the visibility to take strategic business decisions and the in-depth value chain control to carry them out quickly.

This new version of Lectra brings together teams by integrating fashion and textile design and product development into the development cycle to link product-level detail with high level collection information. This gives fashion companies complete control over operations so that they can continuously anticipate and respond to consumer demands down to colour, size, style, and fit per distribution channel, while at the same time making supply-side decisions and reacting quickly and intelligently to fluctuations in areas such as the price of raw materials or world economic conditions.

“We entered the fashion market over forty years ago, and since then we have continuously supported our customers as they create and maintain brand value,” explained Daniel Harari, Lectra CEO. The program answers the need for fashion companies by being closer to their consumers and allowing them to accurately define and track product offers during the stages of design, product development and production. A newly-enhanced workflow emphasizes user-friendly reporting and dashboard tools that allow managers to build a higher performing organization by giving them global visibility and control over the collection development process.

Approving the new version, Anastasia Charbin, Marketing Director, Fashion said, “Lectra Fashion PLM benefits from our own strong industry heritage to give companies the power to monitor, measure, and improve business performance and profitability.”