Helly Hansen, Norwegian producer of textiles and gear for sports and work on the ocean and in the mountains, has launched LIFA INFINITY PRO™ – its most innovative and sustainable waterproof/breathable technology to date.
Made without any added chemicals, the novelty uses advanced textile engineering and is the first-to-market technology that pushes the envelope in apparel design.
It uses the company’s LIFA technology, a proprietary lightweight and hydrophobic fibre to deliver fully waterproof/breathable LIFA INFINITY™ membrane and professional grade durable water repellent performance.
The technology amalgamates the new membrane with 100 per cent LIFA® hydrophobic face fabric. Therefore, it is said to be a groundbreaking, extreme waterproof and breathable construction.
“We worked with nearly a dozen ski professionals to develop a new technology with the highest level of waterproof/breathable performance that’s also responsibly made. Drawing on the knowledge and expertise of a 140-plus year heritage, LIFA INFINITY PRO™ is our most innovative and sustainable waterproof/breathable technology to date, and we’re excited to launch it this season,” said Philip Tavell, Category Managing Director for Ski, Helly Hansen.
The technology will be featured in the Elevation Infinity Shell Jacket, part of the ULLR collection designed for freeride skiers, and the Odin Mountain Infinity Shell Jacket, part of the Odin collection, built for backcountry ski touring.