British Wool – a UK-based textile firm that collects, grades, sells and promotes wool to the international wool textile industry for use in flooring, furnishings and apparel – has partnered with scientific traceability company, Oritain to trace the origin of British wool throughout the international wool textile industry.
The tracing of wool origin is said to happen through Oritain’s forensic science. By using forensic science to analyse authentic British wool, Oritain has gathered data that tells them exactly what wool from the United Kingdom looks like.
With this information at hand, Oritain then analyses wool throughout the supply chain, comparing the data against the original “Origin Fingerprint” it created to determine if the new samples are consistent with authentic British wool.
A match suggests genuine British wool, while an inconsistent result suggests a level of tampering, blending or adulteration. With this new technology, British Wool is able to guarantee the authenticity of its wool to protect its labelling throughout the supply chain.
Backed by the British Wool’s quality mark, the ‘Shepherds Crook’ logo, recognised by consumers for superior product performance, this mark now stands as a further testament to the enduring investment made by British Wool to safeguard authentic British wool products.
By looking for ‘Shepherds Crook Mark’ logo on wool products, manufacturers and customers can buy authentic British wool.
This latest partnership will provide scientific proof of origin to the wool from 35,000 British sheep farmers that own British Wool.
It’s worth mentioning here that Oritain, founded in 2017, caters to marketing bodies, brands and even Governments dealing in cotton, wool, hemp and other fibres and precious materials.
