Avery Dennison, world’s largest UHF RFID partner in the retail industry, has established I.Lab™, a state-of-the-art interactive technology and label facility, in Oegstgeest, Netherlands. A centre of discovery, I.Lab will be offering hands-on experiences, live demonstrations, and customer case studies.
The centre will show how company’s intelligent labelling solutions and business solutions are transforming multiple industries. Furthermore, the company’s RFID also has played a major role in enabling the experiences and interactivity the facility offers, creating a link between the digital and physical worlds. I.Lab focuses on the connectivity of products and new innovations in RFID, expanding on Avery Dennison’s work in intelligent labels.
“Avery Dennison has helped pioneer the integration of RFID technology in apparel, creating the largest and fastest-growing segment of RFID adoption, delivering more than 10 billion units. There is substantial market potential with this technology. I.Lab creates a space for innovation, creativity and hands-on experiences, driven by this technology for customers and partners alike,” said Francisco Melo, Vice President and General Manager – Global RFID, Avery Dennison.
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According to Georg Mueller-Hof, Vice President – Marketing, at Label and Packaging Materials for Avery Dennison, I.Lab gives Avery Dennison a strong platform to partner with brands, and retailers interested in leveraging RFID technology. It will give us an opportunity to expand our capabilities to additional industries and markets.
