The industry needs to ponder on how skills are distributed across the organisation because, in many cases, there is an increased pressure on employees to be more multifaceted in their skill sets. Read a detailed feature on the subject as to what global industry experts have to say about upskilling issues in the apparel sector.
Features
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trueBrowns is a digital only brand, with 100 per cent online sales with multi-channel presence on third party retail platforms such as Myntra, Nykaa Fashion, Ajio, Jaypore etc., which contribute to about 95 per cent of the sales. But for 2021, the brand aims to fortify its online presence with specific brand and digital marketing initiatives and reduce third party contribution to about 75 per cent, with 25 per cent coming from the brand website. In conversation with Udita Bansal, Founder, trueBrowns to decode the brand’s DNA.
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The more you talk to people about racism in practical life, the more you realise that these statements are overused and indicative of a backward approach - things the fashion industry itself supposedly detests. This feature addresses some of the issues, reasons and reforms that are being seen in line with the issue of racism in fashion industry.
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Sashico was born with a motive to not just deliver embroidery at an international level, but also create a channel for it in westernwear, in the domestic market. The label aims to highlight a wide range of embroidery while simultaneously promoting eco-sustainability.
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Fashion isn’t just about pretty clothing and what shoes to pair with them. It’s also about representation and inclusivity – two things that the fashion industry isn’t exactly known for. Mallory Schlossberg of Business Insider reports that over 70 million women belong to the special size category. If you’re petite or plus-sized, chances are, you still have a difficult time finding clothes that fit you. Fortunately, the body positivity movement has helped change a lot of things. In this feature, we’ll be talking about the root of the problem, how body positivity has made waves in overcoming it and what else we can do moving forward.
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For Fall/Winter 2021, fashion is serious, but at the same time, fun – designers and high fashion brands play around with motifs, textual prints voicing the mood of the times, bright colours, vivid patterns and statement silhouettes. We present a round up of the top trends in menswear fashion for the upcoming season…
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As a result of conscious consumerism and eco-sensible developmental concepts, the demand for veganism in fashion seems determined to surge, providing new alternatives as a smart choice for upcoming retailers and brands. This feature explores the credentials of some vegan designers, utility and the reason why vegan is a profitable market to look out for.
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Consumers’ sentiment plays a huge role in driving pro-environmental behaviour. This feature aims to analyse consumers’ emotional engagement and discrepancies when it comes to purchasing ‘green fashion’.
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Kunal Rawal’s latest collection is inspired by Bonnie & Clyde and is all set to be the next addition to your occasion wear wardrobes. Through his latest collection, Kunal has harnessed Bonnie & Clyde’s rebelliousness and agility towards creating unique, dynamic pieces. The designer looks forward to break the shackles of conformist menswear styles with his collections and his new collection is yet another step in that direction.