Gone are the days when athleisure was only about comfort. Today, brands are answering varied calls of the consumers and incorporating technology and innovation to make their portfolio efficient, affordable, and lifestyle friendly.

Zero waste is no more just a trend that experts discuss about; Indian brands are picking up the same to make it a reality. Assured with innovation and creativity, customers are also getting interested in including the new ‘from the scrap’ products into their wardrobe.

Digitalisation in garment factories is going to be the ‘new normal’ because the factories have already been facing some prolonged challenges such as low efficiencies, labour issues, and suppressed prices from buyers along with some bottlenecks pertaining to raw material procurement. Read how Indian factories are combating these challenges with technology…

How marketing automation can help deliver the right message to the right audience across channels…

Below are few tech innovations that are answers to the changing needs of fashion retail and are helping retailers to stay relevant while preparing for the future world.

Neha Jain, Sr. Sourcing & Production Manager at Studio Ray, discusses her strategic sourcing plans and how she has moulded the sourcing practices and trends in the US apparel industry, and more…

For businesses to stay relevant in the post-pandemic world, retailers need to focus on reducing their development time. The PLM solution can help digitise the work flow, enabling better communication, collaboration, and reduced time.

Given the spurt of growth in e-commerce revenue both in emerging and established economies globally, retailers should expand and reach their customers in different parts of the world.

Improved flexibility in supply chain can help companies to quickly adjust themselves to the market demand.