There is lot of optimism this time as the season has been extended owing to uncontrollable factors. The retailers are now hoping that school-related spending may strengthen and stretch over next few months. Interestingly, the predictions too complement the expectations.

As a knowledge sharing platform, Team Apparel Resources strongly believes in the significance of ‘valuable content’ that inspires our readers to go for systematic transformation in their business models. We are well aware of the fact that the appalling economic conditions hadn’t been allowing apparel factories to go for huge expansions until a few months back but, since market sentiments are improving, factories need to get back to work but not before addressing prolonged issues they have been facing on their shopfloor that’s been making dent on their profitability and competitiveness. Therefore, to inspire the industry, we are starting a series of storytelling articles which will bring out perspectives on topics such as data-driven decisions, role of technology, integration between human and automation etc. These perspectives will be based on the themes of much loved/top rated movies and aim at giving the audience a direct message of the subject. The first article of the series is based on a movie named Moneyball that stupendously describes the significance of data-driven decisions in business. Moneyball was released in 2011 and is based on true events that took place in early 2000s in baseball sport.

Cooperatives have occasionally played a key role in India’s development, but rarely has it been in the focus of any policy planning. However, the Government of India now under the leadership of PM Narendra Modi seems to have some plans up its sleeve for the upliftment of the cooperative sector.

Linen is 30 per cent stronger than cotton and is highly durable. It is biodegradable and recyclable. Further, it is breathable and moisture absorbent too. All these environment-friendly and health-friendly qualities make linen a winner.

Focusing on the Euro 2020, the online fashion retailer Zalando conducted a research right after the tournament ended and found Nike sponsorships are set to generate three times more revenues in the UK than closest rival adidas and, as search data reveals, the football stars have the greatest UK pulling power for their boot sponsor sportswear brands following Euro 2020. 

Livinguard has recently stolen the limelight by announcing the launch of its line of odour-neutralising T-shirts and polos in the US employing its ground-breaking hygiene technology.

Viscose is natural, has a great feel, drape and sheen to it, while it is economically available in various prints and colours. All these factors have made brands shift majorly towards this fabric.

Vibemac has yet again sensed the need of the market and has accordingly carried its research & development activities in last one-and-a-half years to introduce affordable yet high-on-quality-and-productivity sewing machines for the apparel manufacturing industry.

The New Normal is all about stepping into the digital era and technology companies are bending the rules to make brands reach their customers with ease, in a seamless way. Shoppable videos is the new trend, picking up a lot of momentum and reputation.