The in-person B2B events have restarted after temporary halt caused by COVID-19 pandemic…The apparel and textile industry is ecstatically participating in these events nowadays to mark their presence, meet with industry people, as well as welcome business queries from buyers.
One company that always remains upfront to showcase its innovative product basket to the industry is The Woolmark Company – a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.
The Woolmark Company recently showed up in ‘India Fashion Tex – Reverse Buyer Seller Meet 2022’, organised by Wool & Woollens Export Promotion Council (WWEPC) in JW Marriot Hotel in New Delhi.
The participation was as fruitful as it could be as the company received applause from the visitors for its exquisite product line.
Amongst all exhibits, what received massive attention of the visitors was the ‘Wool Lab’ that is basically a seasonal sourcing guide and is claimed to be one of the best tools for buyers who look for yarn, fabric and the textile material construction.
Explaining more about this exclusive Wool Lab, Jyotiranjan Parida, Technical Manager, The Woolmark Company, shared with team Apparel Resources, “Accessing this Wool Lab, buyers can connect with suppliers anytime. They can see swatches here which are sourced from our supply chain partners from every corner of the world – Italy, China, India, Japan, Korea and Vietnam, etc. These aren’t normal and regular swatches but are high-end and innovative swatches submitted by our suppliers that help brands create their collection,” adding, “This tool has been prepared by famous Riccardo Rami Studio in Italy.”
Jyotiranjan further went on saying that the Wool Lab is accessed by luxury brands, premium brands and the fast fashion brands. As brands are currently sourcing for Spring Summer ’23, The Woolmark Company says the Wool Lab is a go-to guide for them.
More on exhibit were exclusive apparel and footwear products that were made using high-quality wools of The Woolmark Company as well as wool blends…
The buyers seemed content and delighted to know about the fibres, blends, finishes and even the construction in these products and what made a mark is an exclusive and first wool footwear range in India that is a result of the company’s partnership with an Indian footwear brands Neemans.
Commenting on these product ranges, Ajay Pradhan, Marketing Manager – India, The Woolmark Company, mentioned, “The collection combines Merino Wool with a plant-based castor bean oil and recycled rubber. It is the first time any Indian brand has stepped up towards eco-conscious route in footwear which are sock-free, draw on the natural odour resistance, flexible and give lightweight feeling of Merino Wool.”
Ajay further shared that, not just core wool fibre, the products (apparels and footwear) made from ‘Wool Denim’ were also able to make the buyers and visitors stop by the booth and inquire about these unique products.
All through the three-day event (29-31 March 2022), The Woolmark Company was successful in garnering positive response from the buying community as it tapped some buyers from African destinations and from Europe.
Even a 10-member delegation of BGMEA, Bangladesh visited the booth of The Woolmark Company and applauded the quality products that were on display.
“Pandemic had disrupted the in-person events but we are delighted to be back in the physical shows and meet our industry friends. We are showing up here to know how buyers are reacting to in-person B2B events in new normal and, not to our surprise, the quality visitation here has made our participation successful,” concluded Ajay.
