Emerald Expositions LLC – a wholly-owned subsidiary of Emerald Expositions Events Inc. and producer of Outdoor Retailer trade show – has announced to acquire the SIA Snow Show from SnowSports Industries America.
Under the new ownership of Emerald Expositions, the SIA Snow Show will merge with Outdoor Retailer to become the Outdoor Retailer + Snow Show endorsed and sponsored by SIA (which will remain an active partner in support of the event) and Outdoor Industry Association (OIA). It will be the largest outdoor and winter sports industry gathering in North America. OIA will be the co-title sponsor of all Outdoor Retailer winter shows and the title sponsor of Outdoor Retailer summer shows.
The first combined Outdoor Retailer + Snow Show exhibition might take place in January 2018 in Denver, Colorado.
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As part of the agreement, SIA’s top management will be attending Outdoor Retailer’s Event Advisory Board meetings, providing strategic consultancy on behalf of the snow industry regarding show dates, long-term planning, pricing structure, member discounts, show floor plan, community building, new concepts and the like to ensure that SIA member interests are well represented.
Chairman of SIA Board of Directors, Mike Noonan, said, “The Board felt strongly that this acquisition was the right move for the health of the industry and in the best interest of the membership.”
Adding to that, Amy Roberts, Executive Director, OIA, commented, “OIA will continue to work closely with Emerald and SIA to ensure the best return on investment for all members and to provide the outdoor and winter industries with a gathering place for meaningful collaboration and dialog around participation, sustainability, and public policy.”
