Miniso Bangladesh has officially unveiled its collaboration with Sanrio, celebrating beloved characters such as Hello Kitty, Kuromi, and My Melody. The grand launch event, led by Shah Rayeed Chowdhury, director of Evince Group, took place at Unimart in Gulshan, Dhaka.
To commemorate the occasion, Miniso offered exclusive giveaways throughout the day. The first 150 customers received special goody bags filled with delightful merchandise, including T-shirts, stickers, diaries, and an array of textile toys featuring Sanrio designs. Guests also had the opportunity to win exclusive Sanrio posters and plush toys.
One of the event’s major highlights was the appearance of popular mascots Hello Kitty and Kuromi, who entertained attendees of all ages. The launch showcased a variety of new products, including stationery, bags, electronics, cosmetics, home décor, and accessories, all adorned with iconic Sanrio motifs.
Commenting on the event, Shah Rayeed Chowdhury stated to Apparel Resources, “Miniso, being a global brand, is relaunching stores in Bangladesh with a special focus on the IP collection, starting with Sanrio. We are pleasantly surprised by the awareness and enthusiasm among Bangladeshi customers regarding global brands and pop culture. This recognition inspires us and highlights the maturity of the Bangladeshi market, which truly embraces global offerings.”
Currently operating nearly 30 stores in Bangladesh, Miniso aims to expand to 45 locations by the end of 2025. Rayeed also revealed that the franchise model, which allows them to manage stores comprehensively, including recruitment and marketing has proven to be successful, enabling further growth and exploration of new collaborations, including upcoming partnerships with franchises like Harry Potter.
