Lectra, the world leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, recently co-hosted a Design & Technology Seminar in Milan with the Department of Design and the POLI.design Consortium of Politecnico di Milano, one of Italy’s largest technical universities.
The event was an opportunity for students and executives from the upholstered furniture, marine, and automotive markets to gain valuable insights into the ways recent technological innovations can bolster design creativity and development efficiency. The seminar witnessed a demonstration of DesignConcept, Lectra’s 2D/3D solution for virtual prototyping, costing and creation of technical specifications, which showcased multiple ways in which the solution’s collaborative product development and pre-production process help companies in better addressing these market challenges.
Explaining the benefits of the same, Stanislas Joly, General Manager of Sylvain Joly Designs stated, “DesignConcept is a solution with which the cost and technical constraints can be integrated from the beginning and any modifications r changes can be easily incorporated and shared among all teams. This will bridge the gap between the original design and the final product.The increased communication and visibility significantly shorten process time ensuring that the end product resembles our original intention as closely as possible.”
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Also, explorations of market trends and changes were presented by Caterina Rorro, Marketing and Communications Director, Lectra Italy at the seminar while emphasizing the importance of offering innovative designs, accelerating development speed and reducing costs for companies across the three industries.






