Avery Dennison, world renowned packaging and label company, has purchased ten Scodix Ultra Pro presses, from digital enhancement solutions developer Scodix to ‘transform’ its label solutions for the apparel industry.
The presses are to be housed at Avery Dennison’s Retail Branding and Information Solutions (RBIS) sites around the world, to complement the company’s existing suite of tag and label printers. The new presses use a technology where it applies a special polymer to produce a selective spot varnish to digitally recreate the effect of traditional analogue flat varnishes.
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“This partnership is about the convergence of innovation and sustainability, which is integral to both the Scodix and Avery Dennison RBIS brand,” avers Roy Porat, Chief Executive, Scodix while adding that the company looks forward to working closely with RBIS to enhance graphic tags and consumers packaging for world’s most apparel and footwear brands.
The North Face and Astrid Andersen will reportedly be the first brands to use the label tags printed on Scodix presses.
