ISPO Munich – a leading trade fair for sports and outdoor industry – is going hybrid for the first time ever and will be held as physical (in Munich) and online show (worldwide) from 31 January to 3 February in 2021.
Going online is a necessary decision taken by the event organisers seeing a serious threat of travel restrictions world over amidst COVID-19 uncertainty.
This way ISPO Munich will still be able to connect with the global audience, while the in-person show will attract the industry representatives from the European countries.
Apart from going online, ISPO Munich will also digitally integrate end-consumers into the event for the first time ever. The show has always been a B2B show since its inception.
One of the key reasons for giving event’s access to end-consumers is that around 80,000 end-consumers do contribute their sports industry know-how to market-research campaign of ISPO Open Innovation Community and crowd-funding to provide companies with new product ideas.
Alongside, there will be two conferences – ISPO Digitize Summit (to be held on 1 February ’21) and the Sports Tech World Series Conference (to be held on 2 February ’21). Brands, stakeholders and top athletes will present their thoughts and interact with the audience both with end-consumers and B2B attendees through these conferences.
ISPO Munich community is geared up for the event with a provision of maximum safety for physical event attendees, for which Messe München has collaborated with the State Government of Bavaria.
According to Klaus Dittrich, Chairman and CEO, Messe München, sports and outdoor activities have become more socially relevant now. “The urge to present and discuss new potential, business models and partnerships in these two categories has created a strong desire. The industry has been communicating the same to us and we have come up with the concept to meet this demand,” commented Klaus.
