The 2021 edition of China International Sewing Equipment Exhibition (CISMA) will go online as well along with the physical show.
The largest Asian sewing technology exhibition is scheduled to be held in Shanghai from 26 to 29 September.
According to China Sewing Machinery Association (CSMA), which is the organiser of CISMA 2021, an online platform is being built named – CISMA Online – by consolidating the resources from both the supply side and the demand side.
The organiser says that a team keeps refining the details, and improving the presentation manner of exhibitors, brands and content including searching method, to enhance users’ experiences on this online exhibition platform.
Currently, CISMA Online has been made available to registered exhibitors without charge, so they can create their own exhibition space online, display their brand images and products through pictures, words and even videos.
It can also be linked to their official websites, to re-direct traffic to their own sites. At the same time, the organiser has made use of multiple means to attract more visits to CISMA Online.
This platform can also produce invitation letters to share and spread those enterprises’ exhibition booth details as soon as their booth numbers are determined. The online exhibition encompasses 9 exhibition halls with distinct themes, and the visitors can search for related information as per company name, exhibit category and product brand.
Taking advantage of its WeChat account that has garnered a large number of followers, mobile online exhibition can reach to clients without friction, as said by CSMA.