Dior has postponed a fashion show set to be held in Hong Kong next month, a city official confirmed Saturday, dealing a blow to the financial hub’s ambitions to boost its economy through major events.
Hong Kong is making overtures to major global businesses and personalities in an attempt to restore its reputation, which has been damaged by years of social upheaval and stringent pandemic restrictions.
The Dior fashion show, which was supposed to showcase artistic director Kim Jones and the men’s autumn collection, was one of several ‘mega events’ that Hong Kong’s chief of culture, sports, and tourism, Kevin Yeung, promoted last month as part of the city’s efforts to become the event capital.
On Saturday, however, Yeung’s office informed that it had ‘just been notified’ by the event’s organisers that the fashion show would not go place on 23rd March as planned.
“Large-scale events are postponed from time to time, and we continue to welcome large-scale events to take place in Hong Kong,” a spokesperson for Yeung’s office added.
Dior claimed in a business statement that the show had been ‘postponed indefinitely’ without providing any details, as reported by the South China Morning Post. Nearly 1,000 people were anticipated to attend, and the event was projected to cost roughly HK $ 100 million (US $ 12.8 million).
Under the direction of creative director Pharrell Williams, Louis Vuitton hosted their men’s pre-fall 2024 show in Hong Kong in November, which drew famous guests from South Korea and China. The highly anticipated runway show was viewed as a testament to the luxury brand’s dedication to Asian markets and as a boost to Hong Kong’s standing abroad.
Bharat Tex Special Report 2026 
