Birla Cellulose, a division of the Aditya Birla Group and a world leader in speciality viscose staple fibres (VSF) is participating at Intertextile Shanghai Apparel Fabrics, which runs from October 13-15, 2015 in Shanghai. With a wide array of speciality manmade cellulose fibres (MMCF) in their basket like, Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades, the company is showcasing its LIVA A/W 2016-17 Collection.
Other leading Chinese collaborative partners of Birla Cellulose too are exhibiting collections leveraging Birla Cellulose fibres; these include Frontier Spinning Mills, Hangzhou Anchao Trading Co. Ltd., Shinehoo Textile Industrial Co. Ltd., Zhejiang Hengzhilu Fibre Co., Ltd., Zhenlun Spinning Co., Ltd., Dongying Runfeng Cotton Co., Ltd.
Sachin Malik, Head Sales & Marketing (China) stated, “We are delighted to have innovations in Birla Modal & Birla Spunshades in applications such as leggings, bed linen, casual trousers, knitted and woven tops by working alongside partners, for both, China and the global market.”
