American fashion brand Urban Outfitters has launched an exclusive collection benefiting the Gay, Lesbian, and Straight Education Network (GLSEN). Dubbed ‘UO Pride collection’, the capsule marks the retailer’s second collaboration with the organization.
The 7-piece range includes graphic T-shirts, a long sleeve T-shirt, tapestry and two baseball caps, which feature the word ‘Pride’, graphic illustrations of hands forming a heart, and phrases such as “Love is love.”
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The retailer will be hosting Pride events at local stores through June and July, including in Chicago on June 23 at its North State Street store where Bennett will be performing. “UO is thrilled to build upon our annual celebration of Pride through this collaboration with GLSEN and Taylor Bennett,” said Stacey Britt Fitzgerald, Urban Outfitters’ Global Director of Creative Marketing, adding, “GLSEN’s work is vital in the creation of safe spaces for LGBTQ+ young people and we are honoured to contribute to their mission through the sales of the UO Pride collection.”
Pieces are priced from US $ 24-39, and 100 per cent of the proceeds of the same will go to the GLSEN.The collection is available for purchase at all Urban Outfitters locations across North America and on their website.
