After the popularity of Facebook, Twitter and Foursquare in the world of social media, where brands have been using these platforms to promote, offer free goods or discounts in exchange for likes, follows and re-tweets, Pinterest is the yet another raging fascination with apparel retailers that include some popular names like American Eagle, Nordstrom, Urban Outfitters and GAP. The popularity and recall of the virtual pinboard website Pinterest is on a hike and companies from all sectors are engaging the increased traffic in different ways. Becoming a new and effective customer-centric platform for consumer brands to share what they offer in a more inventive and interactive way, the activities can range from introducing new products, campaigns, themes to repinning products that have already been pinned by users. Using the sites advantages to the fullest one of the best examples of marketing is of GAP’s Pinterest board that includes pins of popular fashion bloggers wearing GAP clothing in addition to other non-GAP items, such as a denim couch or a photo of cuffed khakis, which represent its brand.
