The Japan Department Stores Association has reported that nationwide sales in February 2017 decreased by 1.7 per cent compared to the same month of last year to 433,666 million yen, thus decreasing for the twelfth consecutive month. The data has been calculated on the sales basis of registered 81 firms and 234 stores.
Out of this downfall, the apparel sales fell by 4.5 per cent to 124,166 million yen, as sales of spring items were slow because the temperature decreased in the first half of the month. February apparel sales declined for 16 consecutive months.
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Also, the negative trend have been seen in apparel sales because of ageing population of the country. The old age people did not spend keeping fashion trends in the mind and invested their money only according to their needs.
The sales of apparel including accessories decreased across the board: men’s wear, 25,513 million yen (down 0.4 per cent); womenswear, 79,377 million yen (down 5.9 per cent); and children’s wear, 9,947 million yen (down 4.0 per cent).
