Jeans and casualwear maker Wrangler has unveiled its plan to renew efforts towards water conservation by pledging to reduce water consumption by 50 per cent come 2030.
The new sustainability goal targets various phases of the denim supply chain including fibre production, fabric construction and product finishing.
These phases consume 95 per cent of the water required throughout the process of production.
The company has already surpassed its goal for 2020 to save 7 billion litres of water in product finishing since 2008. This time around, Wrangler is collaborating with Transformers Foundation to establish a water balance study that will analyse the company’s water consumption across the global supply chain.
What’s more is that the study can be accessed by any player in the denim industry as it aims to provide benchmarks applicable to any brand.
Wrangler was also the first denim brand to offer denim dyed with foam (Indigood Foam Dying) instead of the conventional method that led to the 100 per cent lesser consumption of water.
They have also been working on building a more durable and regenerative cotton supply under the initiative ‘Wrangler Science and Conservation Program’.
“We’re learning from our past successes in water conservation and expanding the scope of our efforts to be more inclusive of some of the biggest water impacts in our supply chain,” said Tom Waldron, Executive VP and Global Brand President, Wrangler.
Bharat Tex Special Report 2026 
