Wrangler has opted for a new foam dyeing process for denim fabric production that will eliminate 99 per cent of the water, typically used in indigo-dyeing. Wrangler is the first brand to embrace the innovative technology, which is expected to transform the denim industry.
Identifying the potential of this breakthrough, Wrangler and Walmart Foundation provided Texas Tech University with funding for the development of this revolutionary foam dyeing process. The iconic brand helped introduce this latest technology with the fabric mills and will incorporate the first foam dyed denim into a line of jeans that is to be launched in 2019.
Tom Waldron, President, Wrangler said, “While we have been able to reduce 3 billion litres of water in product finishing during the past 10 years, we know that more needs to be done across the entire supply chain. The Foam technology will not only reduce the water consumption and pollution but also upstream, helping our fabric suppliers to dramatically minimize the impacts of making denim fabric blue.”
Tejidos Royo, a Spanish fabric mill will be the first one to integrate the foam dyeing process called Dry Indigo. The company is scheduled to receive the foam dyeing equipment in October and is supposed to start delivering the denim to Wrangler by the end of the year.
Waldron added, “We’re grateful to have an industry-leading partner in Royo, with whom we are taking this revolutionary step towards more sustainable denim.”
Jose Royo, Sales Director, Tejidos Royo said, “Our Dry Indigo process nearly erases the environmental impact of denim dyeing and represents the next generation of denim production.”
It is worth mentioning that the first line of foam dyed jeans will be Wrangler’s most recent action so as to reduce the environmental impact and save the resources. In addition to this, the brand is also associated with the U.S. sustainable cotton and has committed to reduce water usage by five billion liters by the year 2020. Moreover, according to Royo applying indigo dye to raw denim instead of using water will eliminate the need for tens of millions of gallons of water which is consumed by conventional wet-dye systems.
Wrangler an iconic American Brand has its presence around the world for more than 70 years. It is a part of one of the world’s largest apparel, VF Corporation, and is available in retail stores worldwide including owned stores in Denver and Dallas.
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