Japan-based well-known premium lingerie brand Wacoal continues to help breast cancer patients, reviving its partnership with the Cancer Patients Aid Association (CPAA), a non-profit organisation addressing cancer through its distinctive philosophy and framework of ‘Total Management of Cancer’, to do its best for women across the country.
With October marked as the month of Breast Cancer Awareness every year, Wacoal India is taking a stand in the fight against breast cancer this year through its notable initiative #WacoalKnowsBreast. As part of this initiative, the brand will donate a portion of funds generated from its October sales.
The initiative is designed to raise awareness about the importance of early detection, diagnosis and treatment of breast cancer. And in line with this thought process, the brand has conceptualised the 3-finger salute/symbol/gesture for the campaign by placing the right hand on the left chest and showing the number 3 with one’s fingers. This stands for the 3-finger self-test one can do to check their breast for lumps, and it also stands for the alphabet ‘W’ in Wacoal.
Furthermore, as part of this activity, like every year, this year too, Wacoal will donate Rs. 10 on the purchase of every bra (yielding from its online and offline stores across the country) to support the CPAA.
Pooja Merani, COO-Wacoal India, said, “At Wacoal, we are committed to making a significant difference in every woman’s life by undertaking meaningful initiatives. And with awareness about breast cancer crucial for women not only in India but around the globe, we are proud to associate with a notable organisation such as the CPAA to create a considerable impact in this area. I sincerely hope our sustained efforts and support will reach all those women in need and benefit them.”
