Recycled fabric fashion label, UNIREC, has unveiled an initiative that combines green thinking with social transformation. Named Project Sundri, the initiative converts rejected clothes into useful fashion accessories while providing skills and income opportunities to women belonging to disadvantaged communities.
As a part of this cyclical process, customers can recycle their used UNIREC T-shirts by using the portal of the brand. These clothes are then upcycled by skilled women artisans into products such as tote bags, laptop cases, pouches, and more. The activity is being done in association with Mumbai-based Srujna Foundation, which works towards improving women’s economic empowerment.
“Project Sundri provides clothes, and lives, a second chance,” stated Kapil Bhatia, Founder and CEO of UNIREC. “Every upcycled piece not only holds fabric, but the tale of rebirth—of materials, of women. We say, ‘Yahaan Har Dhaaga Dobara Zinda Hota Hai’—every thread is born again,” he added.
Each product made under this initiative is accompanied by a personalised identity tag that includes the story of the woman who made it.
In its pilot run, ten craftspeople personally created more than 300 products, paving the way for greater impact. UNIREC will soon upcycle one million items by the year 2030 and provide substantial livelihoods to thousands of women nationwide.
