Tonello, an Italian technology developer for the denim and apparel market, has inaugurated a new area within their company’s head-quarter to help brands and designers turn their ideas into reality through experimentation, trial and error, special effects and washes.
According to Tonello, this new area is dedicated to research and experimentation and is a direct offshoot of their R&D Centre that has been appreciated by insiders for its ability to develop various innovative and sustainable, energy-saving and healthy garment innovation. The area is located near Tonello’s high-tech laboratory with access to the entire range of Tonello machinery for garment washing, dyeing and finishing and near its production plant.
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Commenting on the area expansion, Tonello’s Marketing Executive, Alberto Lucchin, said, “They will see an entire collection developed following some defined concepts, without losing sight of the sustainability factor.”
The area has been developed in collaboration with denim guru Piero Turk and aims to become a school, a training place and a craft shop where masters of denim can meet and pass on their experience and knowledge.
“There will be also a space dedicated to an exposition of some of the technologies that have made history in the denim finishing industry and an area dedicated to the latest collaboration projects we are involved in. All of this, supported by a high-tech laboratory where brands and designers can see first-hand how garments are treated,” Lucchin concluded.
