The UK-based menswear brand, Ben Sherman, is going to launch its first full-price store at Liverpool. This new store which is covering 1,755 sq.ft is going to be inaugurated in the beginning of April. It will showcase brand’s full range of clothing and accessories.
David Basterfield, Retail Director, Ben Sherman, commented, “Choosing the right locations for exclusive stores outside London is crucial. Liverpool One stood out as an opportunity: the brand complements our own, we are joining one of the strongest line-up of fashion and accessories retailers in the country, and Liverpool One continues to out-perform.”
The apparel retailer is also looking for expansion and is planning to open a new standalone store in Birmingham. It has two full-price stores in London and one in Thurrock. Additionally, the company also has several concessions and outlet stores across the UK.
At its new place, Ben Sherman will join hands with luxury and heritage fashion brands like Flannels, Michael Kors, Beauty Bazaar Harvey Nichols, Dr Martens and Pretty Green, and also become the beneficiary of increasing mall’s popularity.
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Sales at Liverpool One have grown by 12 per cent compared to that during the same period in 2016. Approximately 20 new brands joined the scheme last year, including Victoria’ secret, Rolex, and Apple. Brands that are going to be launched this year are Hollister’s latest store concept on South John Street and the opening of JD Sports and Superdry regional flagships; Guess and Five Guys are also in queue to make their debut in time for the summer.
