The Salvation Army is the most recent major charity to associate itself with the market for pre-owned clothing, which is today a booming industry.
To encourage even more people to purchase used clothing, The Salvation Army Trade Company (SATCoL), which claims to be the largest charity-owned textiles collector in the UK, has launched the Reuse2Repurpose Fashion campaign.
The ‘fashion forward’ pictures for the campaign showcase common clothing items donated to the charity’s clothing banks all throughout the UK.
Joanne Kennedy, an editorial fashion stylist, came up with the ensembles, while Catherine Harbour took the pictures. The catwalk-inspired looks, according to the charity, “highlight the promise of second-hand fashion at a time when recent research demonstrates that the environmental effect of reusing textiles is 70 times lower than making new garments.”
According to the nonprofit, it has about 8,000 clothes donation banks and collects more than 62,000 tonnes of textiles annually. Up to 240 kg of textiles, such as clothing, purses, and shoes, can fit in each one.
“Textiles is the UK’s fastest growing home waste stream, and Salvation Army clothing banks provide an easy-to-use alternative to donate pre-loved clothing,” said Charlene Bent, marketing manager at SATCol, which manages the clothing banks on behalf of the charity.
“We significantly reduce the number of donated textiles we send to the landfill by recycling and repurposing them. The Reuse2Repurpose fashion shoot demonstrates how we can repurpose pre-owned clothing to create new looks that are stylishly timeless.”
