Words like ‘trends’ and ‘fashion’ are what constitute the Indian market; rapidly switching of trends one by one has made it more demanding, and searching for new options every now and then is what the emerging fashion Indian consumers want to follow or inherent. The maximum population in Indian society is always evolving around every new change in fashion.
The rise of sustainable fashion in India
Sustainable fashion is inspired by less harm to the ecosystem and more use of waste in making material, which is long-lasting. Wearing an outfit and pairing it with every new outfit that would equally justify the trend and upgoing fashion in the market is what is promoted by sustainable fashion. It is all about buying garments that are produced naturally and are less harmful to the environment or ecosystem. It seems sustainable fashion is an emerging standard that a new generation of designers in India are aspiring for. With the use of natural fabrics and dyes, brands are embracing this new shift in the world of the clothing industry.
How sustainable fashion options are relevant to the Indian market?
As more and more Indians become aware of the environmental impact of fast fashion, they are making the necessary changes. Today, eco-friendly clothing is produced without compromising on quality. They are stylish, well designed, durable and not to mention inexpensive. Many brands are promoting the recycling and customisation of clothing, which is a big step in the right direction.
Emerging fashion trends in the Indian market
Before the revolution of East India company, Indians were indulged in making clothes made up of eco-friendly raw materials. During the revolt for independence, Indians tried their best to save their eco-friendly cloth-making process. However, the inheritance of new machines in India made it impossible for them to grow and gradually they started disappearing from the market.
Then Indian society was more dependable on trends that have no relevance as to how the garment is being prepared and if they are machine-made or handcrafted. Manufacturers started using the material, which cost them less and gave a huge margin no matter how much that affects our environment. Slowly and gradually, this new emergence of awareness in Indian citizens has once again become a saviour for our mother earth. Indian buyers have stopped hoarding trendy garments one after another.
Future aspects of sustainable fashion in India
As the society is moving towards better eco-friendly options, in future it seems growth and fair chances of benefits to both the environment and the human resources equally will be there. The awareness practice of environmentalists and social workers has forced manufacturers to move forward in favour of making eco-friendly garments, which is a boon to the ecosystem. Due to sustainable fashion, the clothes will be made up of transparent materials, which in return will save our ecosystem and society. The continued bleaching and dyeing of clothes harm the environment as it pollutes the water. Besides, modern-day slavery is also promoted owing to unusual working hours.
