Symbolic of the antithesis to the all-pervasive fast fashion that characterises the supply chains today, UK-based apparel brand Tom Cridland has released a ‘30 year t-shirt’. The release comes close after ’30 year sweatshirt’ – the brand’s other product based on the same concept raised US $ 78,000+ in sales in 41 days on Kickstarter. “Built-in obsolescence in products has created a cycle of consumption and waste that has to change. The campaigns aim to put an end to fast fashion and poorly made clothing by backing up each shirt with a 30 Year Guarantee. A combination of technology, luxury fabric and old school craftsmanship make it built to last a lifetime,” shared Tom Cridland, the Brand Founder.
