R Cert-a sustainability tool designed to educate, verify to customers and track the usage of textile waste was launched alongside Esprit’s A/W 2014 collection titled Recycled Collection. It allows the consumers to track a recycled garment’s recycling process by scanning its QR code on the hangtag or through its website. “As the interest of consumers and brands interest in responsible fashion continues to rise, R Cert responds to these consumer and industry needs. Our launch alongside Esprit is a significant step for recycled textiles, which are widely thought to be a viable contender for the future of the mainstream sustainable fashion industry,” said Christina Dean, Founder of Redress-R Cert’s parent NGO.
