PVH Corp, US based apparel giant, has become the first company that has committed to use How2Recycle labels, on its packaging.
The firm, which own brands like Calvin Klein, Tommy Hilfiger, Van Heusen and Izod will be using the labels in order to provide detailed and consistent information on how to recycle a particular products packaging.
How2Recycle started back in 2008 as a project of the Sustainable Packaging Coalition. It is a standardized labelling system that apparently communicates recycling instructions to the public. Today, H2R claims to be on a mission to take the guesswork out of recycling by creating a clear, well understood as well as nationally harmonised label that enables brands to convey consumers on how to recycle a package.
“As a global apparel company, we recognise that we have a responsibility to reduce waste, and one key way to do so is by minimising our packaging and making it recyclable. Associating with How2Recycle labels will make it easier for our consumers to figure out how to discard unwanted items in the most sustainable way possible.” – Marissa Pagnani-McGowan, Group Vice President, Corporate Responsibility, PVH Corp
Every label is based on the best availability of recycling data available along with the critical technical insights from Association of Plastic Recyclers, Recycled Paperboard Alliance and other industry experts. Furthermore, it claims to be the only recycling label system which is designed to comply with the Federal Trade Commission’s Guidelines for Environmental Marketing Claims, and the first recycling labelling system in the US designed for consumers.
“PVH is blazing the trail by being the first company in the apparel space to commit to featuring accurate, consistent recycling labels on their packaging. The reach of the iconic brand will empower consumers to recycle more. We are delighted to welcome PVH to How2Recycle family and hope that their leadership will inspire other apparel companies to join in.” – Caroline Cox, Project Manager, How2Recycle