Customers can now recycle their clothing and textiles more easily thanks to Primark’s extension of its Textile Takeback Scheme to its Portuguese locations. This programme encourages consumers to repurpose their used clothing and other products, such as bedsheets, as part of the brand’s sustainability goal.
The program has now made its way to Portugal after achieving success in the UK, Ireland, Austria, Germany, and the Netherlands. In Primark stores, customers can deposit home textiles, including towels and bedsheets, as well as apparel, accessories, and shoes of any brand and in any condition into the collecting boxes. Yellow Octopus, Primark’s recycling partner, will gather and sort these products to determine whether they may be recycled or used again.
The money raised by the Textile Takeback program will be given to UNICEF, Primark’s international partner, to help underprivileged children get life-saving emergency aid as well as improved access to healthcare, education, water, and hygiene. As part of its broader ambition to being a more sustainable and circular business, Primark has expanded its Textile Takeback Scheme to include its global store base.
“We are thrilled to expand our Textile Takeback program into Portugal, making it simpler for our customers to donate their gently used clothing and textiles,” said Lynne Walker, Director of Primark Cares. “Giving more clothing a second chance at life is the goal of our Textile Takeback program’s expansion to our 11 locations around Portugal.”
Primark stated earlier this year that it will invest more than US $ 41.91 million in Portugal, which would entail expanding its well-liked Colombo store in Lisbon and creating four new stores in four new locations.
Primark Portugal will expand to 14 stores as a result of this investment, adding more than 30 per cent to its selling space and adding more than 500 new employees nationwide.