Perfect Moment, a high-end, luxury manufacturer of outerwear and ski clothing, has expanded its US resale program to include the UK, Italy, Germany, and France. The resale initiative, called Perfect Second Moment, aims to promote the idea of a circular economy while extending the lives of the brand’s items.
“With this global expansion, Perfect Second Moment has reached yet another significant turning point in its development, offering a more widespread, cost-effective approach to reducing waste and preparing for a more sustainable future,” said Mark Buckley, CEO of Perfect Moment in a statement.
Perfect Second Moment is expanding a few months after partnering with Reflaunt to launch its resale business in the US. Customers can return their old Perfect Moment skiwear and accessories for vouchers that can be applied towards future purchases on the Perfect Second Moment website, which is powered by Reflaunt’s technology. The Perfect Moment goods were designed to lose value while left unused in customers’ closets, thus the resale scheme was created to streamline the process and save time and effort.
