The Netherlands has taken a step forward in strengthening circular economy concept in denim industry.
Stientje Van Veldhoven, the country’s Minister for Environment and Housing, and State Secretary for Infrastructure and Water Management, recently signed an agreement with 30 companies in denim industry, committing more sustainable and eco-friendly environment.
In a letter submitted to the parliament, Van Veldhoven stated that the agreement emphasises on the use of more recycled materials in denim products.
She said that total emissions in the global textile industry are more than the collective emissions from maritime and aviation industry. It takes around 8 thousand litres of water to develop one pair of jeans and that needs to be reduced, drastically.
The new denim agreement will push brands such as MUD Jeans, Scotch & Soda and Kuyichi to jointly produce 3 million denim garments by using at least 20 per cent textiles that is recycled.
According to Van Veldhoven, the main strength of this denim deal is that it involves all major companies in supply chain who are hugely involved in manufacturing and processing of denim garments.
“Right from factories, denim brands and retailers to players like collectors, sorters, cutters and weavers participated in this agreement,” asserted Van Veldhoven, adding, “this is an initiative to make supply chain cleaner and scaling things up will be easier now. This deal is a blueprint for making other materials and garments more sustainable.”