Focusing more on sustainable efforts, Levi Strauss & co. (Ls&co) is expanding its clothing recycling initiative to all Levi’s® mainline and outlet stores in the US. Any consumers may drop off any brand of clean, dry clothing or shoes in the collection boxes at their local Levi’s® store. In lieu of an item of clothing or shoes to recycle, customer will receive a voucher for 20 percent off a single, regular-priced Levi’s® item in-store. Expanding clothing and shoe recycling is the latest endeavour in Ls&co.’s sustainability goal of creating an infrastructure that supports a circular economy by 2020.
Recent launch of the new Levi’s® denim collection for women, helped expand recycling effort – the introduction of Friday fashion exchange events that invite women to try on the new collection and bring their gently worn jeans for recycling. These events will take place every Friday in all US Levi’s® mainline stores until August 28. Women who recycle their clothing at a Friday fashion exchange event will receive an additional voucher for US $ 10 off their purchase of any item from the new women’s denim collection.
Michael Kobori, VP, Sustainability at Levi Strauss & co said, “We’re thinking about sustainability across all facets of our business and how to shift consumer behaviour to make recycling clothing the norm, as an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control like the product’s end point. Collecting used clothing at our stores makes it simple and easy for consumers to do their part and builds upon our commitment to do the right thing for the environment.”
