In recent years, the garment industry in Bangladesh has increasingly embraced sustainability, evolving from traditional practices to a more holistic approach that emphasises environmental and social responsibility. Ashna Huq, Director of Incredible Fashions Ltd. (IFL), has emerged as a leading voice in this transformative journey, pioneering initiatives that are redefining what it means to be a sustainable factory in the Readymade Garments (RMG) sector. In an exclusive conversation with Apparel Resources (AR), Ashna discusses the innovative sustainability strategies that IFL has implemented, the collaborations needed for meaningful progress and the future of sustainable practices in the industry.
AR: What new sustainability initiatives are being taken up in Bangladesh’s factories including Incredible Fashions Ltd.?
Ashna: Bangladesh has made remarkable strides in sustainability, particularly with over 200 LEED-certified green factories setting a high standard. IFL, along with its partners, is leading the charge with innovative initiatives like using bluesign-certified dyes that enhance fixation rates and minimise water usage. The factory has also adopted advanced wastewater treatment systems, achieving Zero Liquid Discharge by recycling 100 per cent of water used in dyeing. Additionally, over 80 per cent of our products are made from sustainable materials, including organic and recycled fibres, further reducing our ecological footprint.
At IFL, we’ve successfully implemented several pioneering practices. One of our standout initiatives is the recycling of cotton and polyester waste, which is processed back into yarn for future production. We also employ state-of-the-art cutting machines that significantly reduce fabric waste while optimising production speed. This efficiency not only minimises landfill contributions but also conserves energy, demonstrating how sustainability can enhance operational effectiveness.
AR: What future developments could enhance sustainability in the RMG industry?
Ashna: The future lies in continuous innovation and adoption of cutting-edge technologies. Our focus should be on research into biodegradable materials and textiles derived from recycled plastics or agricultural waste. Embracing circular economy concepts will also be essential for reducing waste and improving resource efficiency. Further investment in smart manufacturing technologies will allow us to optimise processes while integrating IoT and blockchain for enhanced transparency in supply chains. Additionally, seeking carbon-neutral production methods will be vital as we move toward our environmental goals.
AR: How are you managing textile waste in garment manufacturing?
Ashna: Effective textile waste management is crucial for environmental sustainability. At IFL, we recycle both pre-consumer and post-consumer waste into new yarns, thus minimising landfill contributions. We also focus on optimising our operating systems to better collect, segregate and repurpose textile waste. By turning waste materials into secondary products, we’re not only addressing the waste crisis but also creating value from what was previously considered as garbage.
AR: How are brands and retailers supporting sustainability costs?
Ashna: Unfortunately, many brands and retailers currently place the financial burden of sustainability initiatives primarily on factories. While some partners have been supportive, the pressure for factories to invest heavily in sustainability comes amidst rising EU regulations. To foster genuine collaboration, brands should consider helping factories share the costs. Initiatives like recognising sustainable investments in supplier categories could ensure a more supportive, cooperative environment.
AR: How is the Co-Create concept beneficial for sustainability in the RMG supply chain?
Ashna: The Co-Create concept emphasises collaboration among brands, manufacturers and governments to drive sustainability initiatives. However, we still face challenges as stakeholder alignment remains inconsistent. Creating low-interest financing schemes or incentives for factories committed to sustainability will foster a stronger collaborative environment. Brands can also play a crucial role by providing preferential treatment to suppliers demonstrating a commitment to sustainable practices.
AR: How can stakeholder collaboration facilitate circularity?
Ashna: Collaboration between governments, manufacturers and consumers is essential for fostering circularity in the garment industry. Encouraging consumers to return used garments to stores can initiate product reprocessing and recycling. Innovative initiatives, such as pre-owned garment sales and the resale of washed repacked items, are already making headway. However, government support, particularly in simplifying carbon trading processes, will enhance engagement and participation across the industry.
AR: What are your thoughts on organisations’ funding green initiatives?
Ashna: We hold cautious optimism regarding support from organisations like Fashion For Good, which prioritise innovative sustainability approaches. While there is potential for funding, it hinges on our ability to engage in continuous dialogue and share technical knowledge. For Bangladesh’s textile industry to evolve further, we must progress beyond basic sustainability solutions and meet stricter regulations set by global markets.
