Gore-Tex, a leading name in high-performance outdoor apparel, is piloting a new online repair service in the UK, marking a significant step in its commitment to sustainability. This initiative aims to prolong the life of Gore-Tex products, reducing textile waste and encouraging a shift away from disposable fashion.
Partnering with the United Repair Centre (URC), a specialist in garment repair focused on circular fashion and social impact, Gore-Tex is providing customers with direct access to expert repairs. The service covers a range of common garment issues, from damaged zippers and torn fabrics to worn Velcro, ensuring that repaired items retain their original waterproofing and performance – upholding Gore-Tex’s “Guaranteed to Keep You Dry” promise.
The online platform streamlines the repair process. Customers submit repair requests, receive cost estimates, and then send their garments to an authorized Gore-Tex repair facility. Repairs are typically completed within five days, returning the gear to the customer ready for continued use.
This initiative goes beyond simple repairs, integrating digital technology to enhance the customer experience and establish new industry standards, according to Paul Kerssens, COO and co-founder of URC. The collaboration not only promotes circularity but also creates job opportunities for individuals facing employment barriers.
Gore-Tex’s commitment to product longevity extends beyond the online service. The brand also offers free repair patches for quick fixes and provides on-site repairs at outdoor events through the Gore-Tex Gear Tour. These efforts reflect a growing consumer demand for durable, sustainable alternatives to fast fashion.
Gore-Tex plans to expand the online repair service beyond the UK in the future, positioning itself at the forefront of responsible consumption within the outdoor market.
